Digital Marketing Specialist - Drive Growth & Innovation

Inovasi Karya International is seeking a dynamic and results-driven Digital Marketing Specialist to join our innovative team in Jakarta Barat. As a key player in our marketing division, you will develop and execute cutting-edge digital strategies that drive growth and innovation. This role is perfect for a professional who thrives on creativity and data-driven decision-making, leveraging tools like Google Analytics, SEMrush, and Hootsuite to optimize our digital presence.

Our company, a leader in the digital transformation space, offers a collaborative environment where your ideas can flourish. Daily, you'll work closely with cross-functional teams to create compelling campaigns that resonate with our target audience. With a focus on measurable results, you'll have the opportunity to grow your skills and contribute to our ongoing success.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement.
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Create and curate engaging content for social media, email newsletters, and our company blog.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and Hootsuite.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Collaborate with the sales and product teams to align marketing efforts with business goals.
• Conduct A/B testing to optimize landing pages and email campaigns for better conversion rates.
• Generate regular reports and present insights to stakeholders to inform decision-making.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign execution.
• Proficient in using digital marketing tools such as Google Analytics, SEMrush, Hootsuite, and Canva.
• Strong understanding of SEO and SEM principles and practices.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Creative thinker with a passion for developing innovative marketing strategies.
• Ability to manage multiple projects and prioritize tasks effectively.
• Fluent in both English and Indonesian, with excellent written and verbal communication skills.

🛠️ Keahlian

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